Company Follow on LinkedIn, it’s brilliant!
I’ve been trying the new Company Follow feature, introduced by LinkedIn a few weeks ago, and I think it’s brilliant. It’s not only great for a Jobseekers to use to find Hidden Jobs, it’s also very useful for Companies who want to build a community of followers, retain their current talent pool and also keep a handle on their competitors’ movements.
So what is Company Follow?
Ryan Roslansky, explains on the LinkedIn Blog it “…helps you be among the first to learn about developments at companies… find job openings… or stumble upon business development opportunities… The new feature lets you tap into key goings-on at nearly a million companies that already have their company profiles on LinkedIn and more that are being created every day.” and it’s simple to use. To see how easy it is to use click here for LinkedIn’s explanation (they do it so well).
Company Follow has several advantages for the Jobseeker who can be notified when employees join, are promoted or leave a company and when the company is advertising a job opportunity, though only when advertised on LinkedIn itself. They can have notifications delivered by email, which is the smartest, and can choose the frequency, e.g daily when actively looking for a new role.
So what can a Jobseeker do with this information? They can:
- Be selective of the companies they follow, choosing those that they most want to work for, have the best reputation in the industry and where their skills would be of the greatest asset to the potential employer.
- Follow all of their selected company’s news listening for what they’re not saying and trends that are emerging where hidden jobs may be found
- See who is leaving. Is their role being advertised? Were they recommended by their manager? Who do they know who knows the departing employee or their manager?
- See who has been promoted. A great opportunity to make contact with a message of congratulations and to follow up some time later to see how they’re getting on i.e. a way to ease into a potentially door-opening relationship.
- See what Executives or Senior Managers have joined. Is the company taking a new direction? Have they won a project? Will they need you in their team?
Company Follow is great for companies who want to attract talent and keep tabs on their competitors so if you’ve not even created your company profile, get cracking! If you already have one you may want to give it a once over and ensure that it will attract followers.
So what can a Company do with this information? They can:
- Build their followers and have a potential talent pool ready to be tapped in to and because, unlike groups, there is not a restriction on the number of companies a person can follow, potentially have followers who may not have been able to join their group.
- Be aware what their competitors are doing. Your competitors can follow you and this gives a company a great opportunity to know who is listening and, you never know, you may just decide to poach them yourself!
- Be aware of what is being said. The content on LinkedIn is user-generated and this may concern you but as these conversations are already taking place, it’s better to know than pretend they’re not.
- Follow their competitors and therefore proactively manage your current employees. You’ll know if your competitor is looking for someone who they could find in your team and therefore you have the opportunity to keep your staff happy and content.
- Follow without being blocked and currently, this is a great advantage over, say, Twitter. So go follow your competitors, to protect your talent pool and to find your new employees.
I wonder what LinkedIn will come up with next….